an Intro to Branding

an Intro to Branding

I WANT TO TALK ABOUT BRANDING A BIT.

I've received a lot of questions about branding over the past weeks. Questions from small businesses about maintaining a consistent brand identity, creatives seeking to develop a cohesive aesthetic, writers wondering how to communicate the right message to their readers...the list goes on. And since these are such pressing and pertinent questions and honestly applicable beyond even the scope of those particular individuals, I decided to take the next week or two and devote all of my blogs to the topic of branding.

SO HERE'S WHAT THIS IS GOING TO LOOK LIKE.

Over the next several weeks I'm going to be focusing solely on the topic of branding, covering everything from the initial foundational questions about brand identity all the way to developing cohesive aesthetics, communication, website creation, and even touch on how to structure your business/creative endeavor/organization/project in such a way that everything you do is on-message and communicating exactly what you want to communicate.

AND I NEED YOUR HELP!

One of the things that will make this series even more beneficial is if I can apply the concepts I share directly to you and your brand – so if you're willing with me sharing a bit of your story with my blog readers, just shoot me an email at blog@joshrexford.com and let me know what it is you're struggling with in your brand – and when I touch on specific topics that could help you, I'll mention you specifically and apply things directly to you!

That's what you can expect in the next couple of weeks – and it's going to be so fun!! I'm super excited to share some tips and tricks I've learned over the years and I can't wait to hear your stories and hopefully help you along your journey as well.

But what if you're on the fence with this whole branding thing? What if you don't really understand what branding is and does or you're confused if you even "need branding" in your particular line of work?

It's my hope that over the next couple of weeks I'll be able to address a lot of those questions, but today I want to start by debunking two myths about branding that'll hopefully get you started in this journey and answer some initial questions you might have.

MYTH 1 – BRANDING IS ALL ABOUT YOUR LOGO/AESTHETICS

This is a huge misconception about branding. While your logo and the way you present yourself aesthetically obviously play a huge role in the way your brand is perceived, branding goes way below the aesthetic surface and encompasses the entirety of how you are perceived. This includes all of your communication, timeliness on finishing projects, customer service, quality of goods/services rendered, and so much more. While your logo and aesthetic presence are obviously hugely important, developing a consistent and powerful brand is so much more than creating a good logo – and over the next weeks we'll talk about exactly what that looks like!

MYTH 2 – Branding is only for Businesses

The second major misconception about branding is that branding is only for established businesses. This leads straight out of Myth 1. Because branding is the entirety of how you present yourself and your work, from the ground level up. This means if you're a blogger – you have a brand. If you sell crafts on Etsy – you have a brand. If you're a public speaker – you have a brand. And if you're a large, established business...well, you have a brand too :) But my point today is this – no matter who you are or what you do (even if you're just an individual!!)...you have (and potentially are) a brand. That means developing a deep understanding of how to present yourself and your work is absolutely vital.

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Hopefully that's given you a little taste of what's to come in the weeks ahead. So stoked to share this journey with you all and I can't wait to see how we all grow through this process. Alright, that's it for today...but there's so much more to come! See you next Tuesday...

P.S. don't forget to email me at blog@joshrexford.com (or simply leave me a comment below) to share your brand story and let me know exactly what you're struggling with in your brand!